When you embed purpose deep into your brand and your culture, you build a thriving business by delivering value whilst making a positive impact.
Your marketing efforts are focused, strategic, distinct and effective, so you chase less and accomplish more. You begin to build trust, attract the right customers and partners, and retain employees with shared values and ambitions.
Find out what’s possible when you fuse great marketing practice with organisational culture, and commit to the impact your business creates.
Jump over here to read more about the link between brand and culture.
B Lab UK & ReGenerate, 2020
As marketing gets faster and faster, and arguably increasingly superficial, it’s easy to be overwhelmed by new, shiny digital channels, and act on the feeling that you need to pile on tactics to be visible.
Focusing on fewer tactics which align and connect with your perfect customers and partners – those like-minded people who share your ambition and values – will produce better results.
Afdhel Aziz, author of ‘Good Is The New Cool’
“…the new business model that I have developed working with Kirsty excites me and links to one of my passions – sustainable business models.”
Bill Colquhoun, Lomond CEO Services
“…I had a burning desire to bring a purpose to the core of my business. We now have a great cultural and brand foundation to build upon…the spark that will lead to an incredible journey of transformation”
Lee Fitzpatrick, Outlaw Social
“…helped us re-focus on our brand values…we had a 360 degree understanding of our own brand for the first time…focused, driven and passionate…instilled great confidence and trust.”
Allan McLaughlin, PureLogicol International Ltd.
“…we [now] have a clear understanding of our unique footprint, genuine identity, and ethical purpose…to support a purposeful way of doing business.”
Marcello Di Candia, Alegrant